Welcome to my advertising showcase, where creativity meets strategy! Here is my highlight of my past campaigns that not only captivate audiences but also drive results. Explore a diverse range of projects, from eye-catching print ads to dynamic digital content, each tailored to resonate with target markets. Our portfolio demonstrates a commitment to storytelling and brand engagement, ensuring your message stands out in today’s competitive landscape. Dive in and discover how we can elevate your brand through impactful advertising solutions!
Advertising Samples
In this project, I developed an advertising handbill for a planetarium, showcasing my ability to create compelling marketing materials that engage and inform target audiences. I was responsible for crafting persuasive body copy and attention-grabbing headlines that effectively communicated the planetarium's unique offerings and experiences. Through careful selection of design elements, I established a cohesive visual identity that reflects the wonder of space exploration.
Utilizing Adobe Photoshop and InDesign, I designed a visually striking layout that harmonized typography, imagery, and color schemes to enhance the overall aesthetic appeal. My focus on user experience guided the organization of content, ensuring that key information was presented clearly and intuitively. This project not only demonstrates my technical skills in design software but also highlights my proficiency in strategic communication and brand storytelling.
In this project, I created an advertising flyer for a psychic service, showcasing my skills in both creative design and strategic messaging. I was responsible for writing compelling body copy and engaging headlines that effectively conveyed the unique offerings and benefits of the service, appealing to potential clients’ interests and curiosities. By carefully selecting design elements, I crafted a visually captivating layout that aligned with the mystical theme of the service.
Using Adobe Photoshop and InDesign, I integrated a harmonious color palette and thoughtfully chosen fonts to create an inviting and intriguing visual experience. My design approach focused on clear communication, ensuring that essential information was easily accessible while maintaining a cohesive aesthetic. This project not only highlights my proficiency in using design software but also underscores my ability to blend creativity with effective storytelling to attract and engage target audiences.
In this project, I developed an engaging advertising brochure for a carnival on a pier, effectively showcasing my abilities in creative design and persuasive communication. I crafted dynamic body copy and captivating headlines that highlighted the carnival's attractions and festivities, enticing potential visitors to experience the vibrant atmosphere. My design choices reflected the lively spirit of the event, using colorful visuals and playful
In this project, I designed an advertising flyer for an educational dinosaur event, highlighting my expertise in graphic design and effective communication. I carefully selected the design elements, layout, fonts, and colors to create a visually engaging piece that captured the event's excitement while emphasizing its educational value. Using Adobe InDesign, I developed a clean and organized layout that showcased key event details and attracted families and dinosaur enthusiasts. This project underscores my ability to blend creativity with purpose, delivering a polished marketing piece that effectively promotes educational initiatives.
For The Boys and Girls Club, I designed an advertising newsletter that highlights my expertise in graphic design and effective communication. I selected the design elements, layout, fonts, colors, and logo to create a cohesive and visually appealing publication that reflects the organization's mission and values. Using Adobe InDesign, I developed a well-structured layout that effectively presented key information and engaging content, making it easy for readers to connect with the club's activities and initiatives. This project demonstrates my ability to blend creativity with strategic messaging, resulting in a polished marketing piece that effectively engages the community.
For JazzFest 2020, I designed an eye-catching advertising flyer that showcases my skills in graphic design and visual communication. I carefully selected the design elements, layout, fonts, and colors to create a vibrant and cohesive representation of the festival's energetic atmosphere. Utilizing Adobe InDesign, I crafted a well-organized layout that effectively highlighted key event information while capturing the essence of jazz music. This project demonstrates my ability to merge creativity with strategic messaging, resulting in a polished marketing piece that attracts and engages music enthusiasts.
In my advertising campaign for Sharpie, I developed a visually striking design that effectively captured the brand's creative essence. I took charge of selecting the design elements, layout, fonts, colors, and innovative concepts to create a compelling visual narrative. By incorporating a captivating image of Salvador Dalí, I aimed to engage audiences and highlight the artistic potential of Sharpie products. Utilizing Adobe InDesign, I crafted a cohesive layout that not only showcased the product's versatility but also appealed to a creative demographic. This project underscores my ability to combine strategic thinking with artistic design, resulting in a memorable marketing campaign that resonates with consumers.
In my advertising campaign for Sharpie, I led the creative process by selecting the design elements, layout, fonts, colors, and innovative concepts to effectively convey the brand's message. Utilizing Adobe InDesign, I developed a visually cohesive and engaging campaign that captured the essence of creativity associated with Sharpie products. A key component of the project was crafting a compelling headline that resonated with the target audience, reinforcing the campaign's impact. This project highlights my ability to merge strategic thinking with artistic design, showcasing my skills in creating memorable marketing materials that connect with consumers.
In my advertising campaign for Sharpie, I conceptualized and executed a vibrant design that effectively showcased the brand's creativity and versatility. I was responsible for selecting the design elements, layout, fonts, colors, and overall creative direction, utilizing Adobe InDesign to create a polished final product. By incorporating the beloved cartoon character Stitch, I aimed to engage and appeal to a younger audience, leveraging nostalgia and familiarity to enhance the campaign's relatability. This project highlights my ability to blend strategic messaging with visually appealing design, resulting in an impactful marketing campaign that resonates with consumers.
The Tennessee Philharmonic Orchestra is a non-profit located in Murfreesboro, TN. They have been working towards rebranding themselves to appeal to a younger generation between the ages of 30-50. They wanted to target parents. In a group, I created a situational analysis and devised an ad campaign to help them achieve this by giving them various methods to reach their audience in cost-efficient ways. Due to Covid-19, they have had to postpone using the new campaign ideas.
As part of a collaborative effort with the Tennessee Philharmonic Orchestra, a non-profit organization based in Murfreesboro, TN, I contributed to the development of an advertising campaign aimed at rebranding the orchestra to attract a younger audience, specifically parents aged 30-50. I conducted a comprehensive situational analysis to identify key opportunities and challenges, which informed our strategic approach. I devised an ad campaign that provided various cost-efficient methods for reaching this demographic. Although the implementation of our campaign was postponed due to the COVID-19 pandemic, the project allowed me to demonstrate my skills in research, copywriting, and design. I wrote compelling body copy and headlines, arranged the design and layout using InDesign, and selected and edited images in Photoshop to create visually appealing materials. Additionally, I chose an appropriate typeface and color scheme that resonated with the target audience. This experience enhanced my ability to create cohesive advertising strategies while honing my technical skills in design software and effective communication.
As part of a collaborative group project for Tennessee History for Kids, I played a key role in developing a comprehensive advertising campaign that integrated various analytical frameworks and creative strategies. I took the lead in designing the campaign’s visual elements, including layout, fonts, colors, and overall aesthetics, ensuring a cohesive and engaging presentation. Our team conducted thorough analyses, including product, company, SWOT, PEST, customer, trend, market, and competitive analyses, which informed our strategic direction. We crafted a detailed campaign that defined the target audience, established goals and objectives, and outlined strategies and tactics, along with a budget and performance analysis. This project highlights my ability to merge creative design with strategic planning and market insights, demonstrating my skills in both graphic design and comprehensive campaign development.
InDesign and Photoshop handbill sample
InDesign advertising sample
In this section, I present a selection of advertising projects completed during my academic career, demonstrating my proficiency in advertising design, research techniques, and strategic communication. Each project reflects a comprehensive approach that includes meticulous research, compelling body copy, and thoughtful implementation of visual design elements.
I utilized industry-standard tools such as Adobe InDesign, Photoshop, and Illustrator to craft visually engaging brochures and flyers that effectively communicate brand messages and resonate with target audiences. The projects highlight my ability to blend creativity with analytical skills, ensuring that each design is not only aesthetically pleasing but also strategically aligned with marketing objectives.
Explore the samples below to see how I apply design principles, color theory, typography, and layout techniques to create impactful advertising materials. Each piece exemplifies my commitment to delivering high-quality, innovative solutions tailored to client needs.
InDesign and Photoshop brochure sample
elements to create a sense of excitement and anticipation. Utilizing Adobe Photoshop and InDesign, I meticulously designed a cohesive layout that balanced imagery, typography, and color schemes, ensuring a visually appealing presentation that captured the essence of the carnival. My focus on user-friendly design facilitated easy navigation of information, allowing readers to quickly grasp the event details. This project not only demonstrates my technical proficiency with industry-standard design tools but also emphasizes my skill in combining creativity with strategic messaging to effectively engage and attract a target audience.
InDesign flyer sample
InDesign and Illustrator newsletter sample
InDesign flyer design
InDesign Sharpie advertising sample
InDesign Sharpie advertising sample
InDesign Sharpie Advertising sample
Tennessee Philharmonic Orchestra Situational Analysis
Tennessee History for Kids Ad Campaign
Tennessee Philharmonic Orchestra Ad Campaign